About Us

Our Story

Our Online Baby Clothes Subscription Service was founded to help reduce waste in a polluting industry through circular economy. Re-using clothes is an eco-friendly, sustainable and inexpensive way to shop for baby clothes. At Troberg Baby Box we guarantee that every single box you receive will be of the highest quality and effortless from start to finish

Take a look at our site and get in touch with questions or concerns 

our origins

The idea

Since day one, we’ve been working towards something different and make our customers experience special. We’re proud of how far we’ve come, yet remain committed to performing even better.

The idea started at University as a pet project, a crazy idea that if materialized would be something simple and fun! Felicia created the business plan and vision for the idea as part of her Final Project during her Masters. After graduation the vision had to be executed, so through the help of friends, family and Gareth the company was created, clothes samples were chased down, and a first customer was found, and off we went! 

The box is based on a simple brand to match the simple life we are trying to create for you. By having a subscription box, you can rest easy knowing when you need clothes most they will be delivered to your door.

Our collections are carefully selected. Browse through our product gallery and experience shopping with Troberg Baby Box for yourself. Please don’t hesitate to contact us with questions, comments or suggestions.

The team

Get to know us



Felicia is energetic, enthusiastic and passionate about what she does. She will do what is needed to make sure every parent can dress their baby to impress in sustainable way


Founding Partner

Gareth is the foundations to the project, keeping things logical and level when needed. He brings fun with him to work everyday and is able to execute what has so far only been a dream